Marketing Tools To Consider for Your Business

Whether you are just opening the doors of a startup or running a large corporation, there are many marketing tools available for your company and some considerations to take into account for each one. For instance, if you are the only employee and work from your home office, you will probably need tools designed to streamline marketing for one person instead of those designed for a whole department or team.

Store App

A popular marketing tool these days is a proprietary app your company develops, usually with the help of a development firm, to aid customers in shopping from a mobile device, keeping informed of product releases and taking advantage of loyalty programs. These apps can be a remarkable tool in retaining and recruiting repeat customers. There are some considerations you should think about before committing to an app, such as who is responsible for maintenance and updates, how the app will scale as you grow and the overall cost. If you have looked into app development and management only to ask, "what is distributed tracing" then you will probably want to find a developer to work with throughout the lifetime of your application.

Analytics

One marketing tool that every business should have is a good analytics program. These programs will crunch the data you collect, such as your website traffic, keyword performance and pay-per-click campaign numbers, into a report. Some of these tools will integrate into your marketing dashboard so you can see the newest results every time you log into your computer. It is important to remember that some of the best analytics tools are free but require analytics knowledge to interpret the results.

Email Marketing

Email marketing tools are the most effective for small and large businesses. These tools let you divide your leads into specific groups according to their place in the sales funnel, and you can set them to automatically send out newsletters, sometimes with a personalized greeting with the customer's name. One bonus of these tools is that you can prompt your customers to sign up for newsletters based on their preferences and have the tools generate email lists for you.

Customer Relationship Management

Customer Relationship Management tools, or CRM for short, are designed to integrate with other marketing tools to help you do everything from effectively generating leads to drafting emails and advertisements. This tool is more of a dashboard than many other tools but can be the easiest way to monitor and use the other tools on this list.

Project Management

Project management software tools can help you communicate with teams of employees and outside contractors worldwide and collaborate with them on various projects. These tools can be an excellent way to integrate your application development, product testing and other projects with your marketing tools and company dashboard.

Social Media

Social media tools are one of the best ways to monitor and synchronize your various online accounts to present a unified version of your company and marketing campaigns across different platforms. These tools can automate the posting process, so when you update your website, each social media account can make a post directing followers to view the changes. They can also alert you to platform notifications, report on your social media metrics and much more.

SEO and Content

Search Engine Optimization and Content Marketing tools often work together to give your site the best chance of being seen and visited long enough to make a sale. SEO tools will help you determine how well your website performs in related searches and provide areas of improvement to help propel you to the first page of results. One of the ways that these tools boost your ranking in search engines is by monitoring your performance for specific keywords, which you can then improve by posting related, quality content on your site.

The smaller your business, the fewer marketing tools you will likely need, but the more integrated and streamlined those tools will need to be. This means researching the available tools for criteria such as cost, scale and benefits for your business size.

About This Author

Hopes Hopes is a renowned author and social media enthusiast. Joined: March 1st, 2019