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 | Boisen Higgins Joined: January 26th, 2021 |
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In our previous post called Search Engine Optimization: Creating Tiered Structures, we touched briefly on the importance of site structure and creating cascading or faceted / tiered navigation for search engine optimization through links. Now it’s time to elaborate the SEO strategy and tactic further. Under this optimization strategy, each page acts like a hub (a place where others can enter or leave) which to a search engine is represented by a combination of (1) the on page factors which comprise the content on the page (2) the site and page reputation and (3) the off page or inbound link / reputation of the page aggregated into a compound signature / effect. This relevance signature serves as a hash mark based on the aggregate values transferred into the corresponding query space. In query space, when a page is identified as a relevant hit it is served in the search engine result page depending on the signals it produces. Based on the strength of the collective relevance signal determines where that page fits into the top 1000 pages (in search engines) as identified by competitive and relevance thresholds in the various search engines index. The rule of thumb for optimization is “every page a destination” and what is important is to position that content by finding either (a) the personality type it appeals to or (b) a person in a unique situation that has a need for that pages product, service or solution. The next logical step is to scale this or replicate it in sequence across a larger data set. When addressing a page in the hierarchy, it is imperative to focus on two variables (1) how many inbound links the page receives and (2) how many contextual and / or links are leaving the page. Let’s map it out visually as a precedent for clarity. Tier 1 pages: Files in the root folder that represent flat site architecture are typically considered your tier one pages. You can use lateral linking (linking from one sub folder from another) or link through the main navigation to your tier 2 pages from here which represent your content silo’s, category pages and areas to consolidate ranking factor for your third level push to the tier 3 landing pages. Also keep in mind that for every tier 3 page, a corresponding tier one landing page (in the flat site architecture) should exist to mine the equity from the deeper folders in the website and give buoyant page rank an opportunity to express itself with the least amount of resistance. Most large websites rarely use three tiers, they simply use tier 1 and tier 2 keyword rich landing pages then use canonical category pages to serve more distinct types of varied topical content. You can build as many pages as you want in the root using this method (100,1000, 10,000) and then use subfolders to add lateral content (by subject) to expand the base of rankings and relevance (from theming and siloing). Tier 2 pages: Tier 2 pages are designated to act as a springboard for other pages within the site. These are typically category pages with links to brand pages, makes, mfg.’s, keyword variations or lucrative keyword modifiers (best, affordable, cheap, genuine, etc.). Based on your website, the type of products, services or conversion items are prevalent, determines which alternative / themed links appear within the navigation schema for those pages or which contextual links prevail as the preferred outbound links within the body text. Navigation Blocks (primary and secondary navigation). These are the types of links you could implement, to or from any page in your website; however you will need to determine which types of links to use and when appropriate based on the competing pages, amount of content within the site or other thresholds which challenge your entry to the top 10 result for the desired keywords. This can range from crawl errors, lack of link-flow, PageRank or inbound links or lack of connectivity to other themed and relevant pages within the site. Tier 3 Pages: Tier 3 pages are like stand-alone pages that function like their own mini-site. Tier 3 pages belong to a category but they can be supported from any page with significant ranking factor (such as a contextual link, groups or contextual links, inbound deep links from other pages or even links from sitemaps). All Tier 2 pages have at least 10 secondary navigation or contextual links from tier one pages and 20 links from tier 3 or siloed pages. That tier 3 pages has at least 5 inbound links from other websites and at least 5 contextual links from tier 2 pages to provide the internal on page tipping point to cement them as authoritative pages in the hierarchy. While numerous examples could be provided, think or tier one pages as the crowning pages where the most link flow is designated then from there though a selective linking process, only the most lucrative keyword /preferred landing pages are linked from that (tier 2) and then on the tier 2 pages they funnel to either tier 3 pages (2 subfolders away from root) or back to the root to specific keyword-rich / exact match landing pages to get the most from their inherent link equity. Google, Bing and SEO: Which Will Prevail? In case you haven't noticed, search results have been in a state of flux for the past week for competitive keywords in Google. Search engine optimization (SEO) is all about keywords, relationships and traction. Disrupting the trust a website has can be catastrophic to SEO. Your website design is the first and possibly last thing your visitors will see when assessing your business. While working on an internal document dubbed "The SEO Playbook" the question of which strategy is better, sub domains or sub folders? SEO: Are Search Engines Raising the Bar? Thinking from the perspective of a computer science engineer, what is the fastest way to combat search engine spam and websites with low quality? Today's SEO tip is about using citation and search modifiers to find creative solutions for link building. Google, seo service and SEO: Which Will Prevail? SEO: Are Search Engines Raising the Bar? Looks Like You're New Here. Welcome to the SEO Design Solutions Blog.
| Boisen Higgins Joined: January 26th, 2021 |
