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HOW TO CHOOSE A GOOD HASHTAG FOR TWITTER?

More and more social platforms are added to the cart of tags or hashtags , the set of characters preceded by a pad (#) that help us classify certain content by its theme .

This useful tool has aroused the interest of many brands , which have been used to start debates, create contests, make communities and hold conversations on very specific issues related to their brands and their consumers.

The elaboration of a hashtag may seem like an easy task, knowing that it should be brief and simple. However, if you really want your label to be clear , effective and that does not arouse confusion, you will have to analyze it and work with more complex and not so quick steps.

What can we do when we have used a hashtag for a certain time and a more powerful and popular one emerges again? Do we adapt and change the label or do we continue with the one we originate? These are frequently asked questions that can arise when creating a new hashtag. For this, we have to develop a powerful concept and that is why we will use special instruments to do it in the best possible way.

There are several tools that will help us create a good hashtag. We recommend some free for you to use without any cost, although there are also payment platforms with many more options and extra features.

To start, the Hashtagify analytical platform allows you to search by hashtag, providing us with the tags that are most related to the hashtag that you have searched previously. It is a highly recommended tool because it gives us relevant information on topics strictly related to our hashtag, in addition to showing us the popularity percentage . The higher this number is, the more popular is the hashtag that we work with.

For example, if we want to share a content of Best Logo Designing Services , the best option to spread it according to Hashtagify is through the hashtag #serviceslogodesign. This, if we compare it with the two other options (#logoservicesonline and #designlogos), is the most popular, so more people use it, and therefore, it is the one that is more likely to be seen by Internet users

Another very useful instrument is Topsy . With this useful analytical tool we can compare hashtags graphically and visually by dividing the information in periods of time.

In addition to making comparative charts of hashtags, it is an excellent tool to measure the impact of online campaigns carried out on Twitter, and has a search engine on tweets, photos, videos, links and influencers (influential people well positioned with knowledge about a certain topic).

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