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5 Things to Consider During Landing Page Optimization

Landing page optimization is an important step in optimizing websites, and turning leads into customers. Whether you wish to take some action in the marketing funnel, convince leads to buy something or grab an e-mail address, optimizing a landing page is important for the success of a page. You can significantly increase revenue streams by optimizing landing pages. Here are 5 things that you should consider during such an optimization.

Tagline

With a good tagline you can quickly explain to first time visitors what your business is all about. It can help give an idea to visitors in a second or less.

Headline

Make sure that it is different from your website tagline. The tagline discusses a website in the form of a product whereas a headline explains why a specific page is there. Sometimes, particularly in case of a Lead generation page, the conversion rate can be significantly increased by a change in the headline.

Purpose

Check whether the purpose of the page is clear. Whether it acts as a done for you marketing funnel or encourages a visitor to download an App or fill a form or perform any other activity that your business desires, the purpose of the page should be easily understandable.

Call to action

The page should also have a call to action message, which should be its most important feature. It should make your user do a specific thing, and messages such as “Buy Now” or “Hurry, Limited Offer Nearing an End” can do significant alterations to a page.

Background VS Text

The text should always be in solid colors while the background should always be in some light color.

Author Resource:-

I'm Ryan Carter, marketing consultant, providing info about digital marketing, small business marketing and advertising for all kinds of companies and SME's. You can find his thoughts at digital sales guide blog. If you would like to set up sales funnels on ClickFunnels, follow the link.


About This Author


Ryan CarterRyan Carter
Joined: June 15th, 2018
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