Why is marketing campaign translation necessary when expanding business overseasAre you expanding your business to international markets? If yes, you should know how valuable a professional language translation agency can be to your business. Unlike ten or fifteen years ago, doing business in foreign markets is much easier and more profitable these days. At present, the world has become a global marketplace where there are no geographical boundaries. However, to be successful, you need to close the invisible gap created by certain aspects that impart uniqueness to consumers of different countries.
Aspects that Create Challenges for a Business Expanding Overseas
Language
Never assume that potential customers in a different country speak your language well enough. There is no excuse to skip the language translation step when you are trying to reach customers outside your country.
The Survey of Common Sense Advisory can help you understand the importance of language translation:
- 72.1% of consumers spend most or all of their time on websites that have content written in their own language.
- 72.4% of consumers admit that they are more likely to purchase if the product information is available in their native language.
- 56.2% of consumers revealed that the availability of information in their own language is more important to them than the price of a product.
- 42% of consumers said that they never purchase products and services that have descriptions in other languages.
With all this data, you can easily conclude that language translation is the key to attract potential consumers from other countries. Since consumers often come to know about your brand and its offerings through marketing campaigns, it is essential that marketing messages are also translated into their native language.
Customs and Beliefs
One of the most challenging tasks for companies intending to reach foreign audiences is to create marketing campaigns that reflect the customs and beliefs of the target foreign markets. When you are able to tap into their customs and beliefs, only then you can truly connect to new potential consumers.
Socio-Cultural Aspects
When you are aiming to grow rapidly by catering to audiences in a different country, you need to focus on creating fully tailored marketing campaigns that address their socio-cultural aspects. Analyze how their socio-cultural values are distinct from that of the audiences you are currently catering to. It will help your business to resonate with your new audience more precisely, and thus, develop a positive brand image that new customers feel familiar with.
Religion
Most businesses tend to overlook this aspect. By doing so, they only hurt the reputation of their brand in the foreign market they are trying to penetrate. For instance, for marketing campaigns that target Middle Eastern consumers, including erotic images or images of alcohol can be very harmful to a business in a country where marketing campaigns with such content tend to be successful. Besides, colors play a significant role across Asian cultures. So, before using them in your marketing materials, you should research their significance in your target market.
In short, when it comes to marketing your brand and its offering in other countries, a one-fits-all approach is not going to help you. You need your marketing materials to be properly translated into their native language so that they resonate with their beliefs and sentiments.
Looking for a professional language translation agency? If yes, get in touch with Semantics and we will be more than happy to connect your brand with potential customers in foreign markets through accurate and meaningful language translation.
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