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Improvely Review

Product: Conversion Tracking SoftwareWebsite Address:

Website Review

Improvely is a highly popular click tracking system service provider founded in 2012. The website of the company was developed in 2011 and last updated in 2016. This website is hosted by The core context of is “Improvely” and this reflects the essence of the content one can get on this site. The first impression one gets when visiting the site is that of an uncluttered and user-friendly interface. The very first thing one notices on the webpage says “Track, Test and Optimize Your Online Marketing” which smartly sumps up nearly everything that Improvely promises to offer. The layout and design are quite simple with a minimalistic undertone. One will not see the usual “About Us”, “Home” and other tabs on the main web-page which may make it difficult for a layman to get the basic details about it. Nonetheless, the website effectively highlights its products and features which are in fact its main selling points.

Improvely is completely web-based which implies one does not require downloading any software to avail the benefits of its myriad features. Once you are logged in to your Improvely account, you will come across an immaculate and systematized dashboard which displays a pictorial chart for every site which is termed as “project”. The panel at the top contains menus for switching to tools, report, affiliate marketing links and projects.

The main features, products and services provided by the website include the following:

  • Tracking and optimizing conversions - One can see the performance metrics for every project or site on the dashboard for every campaign created. This covers cost, visit, profit, conversions and revenue.
  • Prevention and detection of click fraud - The real-time tracking feature of Improvely facilitates the protection of your advertisement through their click fraud detector. The detector monitors every campaign and ensures that all suspicious activities are recognized and eliminated. Hence you do not end up paying for fraudulent clicks.
  • Affiliate marketing tools - The services provided by this website are well-suited for all prominent affiliate marketing networks. The users have complete control over all the content displayed by their site in terms of its title bar and the URL.
  • Agency Features - Users can also leverage the wide range of agency features offered by Improvely. Besides being consistent with Google Analytics, there is also an option of allowing your customers to access your company reports. It is also possible to send personalized branded emails that attach any report or data you want your clients to see. Multiple logins and sub-accounts are other added features.

Unsurprisingly, with such robust features and services, Improvely offers some remarkable solutions.


    • Conversion Tracking
    • Click Fraud Monitor
    • Affiliate Marketing
    • Agency Features
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