All about Guerrilla marketing and ideas

Today we're gonna talk all about guerrilla marketing. I'm gonna take you through inexpensive guerrilla marketing ideas that you can do yourself in your small business, we are not going to discuss guerilla marketing advantages and disadvantages but talk about some beneficial ideas. Number one, clever signs and posters. Check out this teeth poster that a dentist put up on a pole.

You're walking by the street and you see this big mouth, but it's really posters with a phone number and an address. Very cheap, very easy to do, and it grabs people's attention. Number two, yarn bombing. People in the knitting community have known about this for a long time. You cover an object in yarn and you put your name or your logo on it so that people know that it's yours.

If you're walking down the street again or in a park, and you see something covered in yarn, you're gonna wanna look at it. Number three, sidewalk chalk. Chalk isn't just for kids who wanna play around. You can make a very professional-looking ad if you grab a stencil and some chalk, and it's probably one of the simplest, cheapest, and safest guerrilla marketing tactics out there. Number four, pressure hose cleaning. It's a little more expensive, but also more permanent than sidewalk chalk.

Grab a stencil and a pressure hose and use the hose to clean the walk through the stencil. Your message will be left behind for everyone to see. Number five, video projection. It's a little tricky to find a place and can only be done at night, but it's a lot cheaper than a billboard.

To get a detailed view of guerilla marketing also read- guerrilla marketing advantages and disadvantages.

Use iMovie or Windows Movie Maker to create a fun video that you can project on that wall. Just make sure that it's something really catchy that'll grab people's attention as they drive or walk by. Number six, get creative with stickers. Stickers are a great guerrilla marketing strategy for small businesses. You can give them to your customers, you can put them on subways, you can put them on poles.

Check out this really cool example from Batman Begins, where they put stickers on lights to make the bat signal. The next three are about crowd tactics. Number seven, flash mobs. Everyone loves a good old' flash mob. Picture this. You're standing in the middle of Times Square and people start dancing all around you.  

You come to find out it's because of a specific business. Of course, you're gonna think about it, you're gonna talk about it, and you're gonna tweet about it. Number eight, audience participation. Create spaces that will encourage your audience to participate and possibly take photos for social media. Labello lip balm created a kissing point for travelers to kiss and take pictures to share on their social media.

Number nine, gamify your guerrilla marketing strategy. If you're in a mall or a plaza, you can create a scavenger hunt. People will play a game and end up in your store. Perhaps you can offer them a coupon, a discount, or something free.

For example, when Adidas opened up a new store, they spread blue ducks all around the plaza, and each duck had a message to return home for a prize. We hope you enjoyed these all about guerrilla marketing ideas and examples. 

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Himanshu arora Joined: July 9th, 2020